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Lubrizol to Showcase Latest Innovations at American Coatings Show (ACS) 2018 Using Augmented Reality Experience



CLEVELAND, January 12, 2018 - The Lubrizol Corporation announces it will participate at the American Coatings Show, which will be held April 9-12 in Indianapolis, IN.

Lubrizol will exhibit in booth #1643, showcasing its latest coating technology innovations using an interactive, augmented reality experience. Some of these new innovations include:


·         Aptalon(TM) polyamide polyurethane technology that provides outstanding protection and durability for wood and metal surfaces.

·         Solsperse(TM) water-borne hyperdispersant technology that combines high color development with corrosion protection benefits.

·         Carboset® acrylic resin technology that provides outstanding corrosion protection in coatings for transporting and storing metal components.

·         PowderAdd(TM) micronized wax technology that enables unique matting and texturing effects for powder coated metal surfaces.

·         Lanco(TM) micronized wax technology that delivers matting efficiency while providing high scratch and mar resistance for wood and metal applications.


Through augmented reality, customers can experience the unique performance, simplicity and sustainability benefits that Lubrizol products can bring to their coatings in a fun and educational way.


Lubrizol experts will present two technical presentations at the American Coatings Conference that should prove highly informative for coatings formulators. The first presentation, on Monday, April 9, will focus on "Design of Pigment Dispersants for High Performance Applications." The second, on April 10, will cover "Aesthetic Value in Polyamide-Based Polyurethane Coatings."


In addition, Lubrizol will deliver four product presentations on innovative chemistries that enable formulators to design new performance capabilities into their coatings.


·         Aptalon(TM) M8100 - a water-borne, self-crosslinking polyurethane dispersion integrating polyamide polyol technology designed for outstanding protection in high performance metal applications.

·         Solsperse(TM) W100 - a multi-purpose dispersant which stabilizes and disperses particles at lower dosages than current alternatives in water-based paints, inks, and concentrates, saving money and improving film properties.

·         Carboset® CR-3100 -  a low VOC, direct-to-metal acrylic resin that delivers excellent corrosion protection and chemical resistance.

·         PowderAdd(TM) 9566 and 9533 - unique post-addable powder coating technologies that can turn pre-manufactured powder coatings into a textured product or a lower gloss product, saving time and money in inventory management.


"The American Coatings Show is one of the most widely attended events that impacts our industry," notes Steve Blashka, business director, Lubrizol Performance Coatings North America. "It presents an outstanding opportunity for us to raise awareness about new Lubrizol technologies and their value in modern coating formulations. We've been busy innovating, and we look forward to discussing how our latest products and expertise can bring value to our customers' brands through differentiated coating performance."


For more information about Lubrizol's participation at ACS 2018 or to schedule a meeting with a Lubrizol expert, please visit


About Lubrizol Performance Coatings
Lubrizol is a market-driven innovator of specialty chemicals that solve today's challenges in the paints and coatings, printing and packaging, paper and textiles, plastics and composites, and digital print markets. More than just a supplier, we are a collaborator with extensive experience in surface protection, dispersion, adhesion, and barrier properties that enables us to enhance the performance, simplicity, and sustainability benefits of our customers' products. With a commitment to collaboration, applied science, and demonstrated value, our team of experts is dedicated to exceeding customer expectations for both the simplest and toughest requirements. Count on Lubrizol to make the difference.


About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers' success, delivering efficiency, reliability or wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions.

  With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,300 employees worldwide. Revenues for 2016 were $6.5 billion. For more information, visit

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