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Lubrizol Introduces New Branding Elements for Engineered Polymers Business at NPE 2018
CLEVELAND, May 1, 2018 - The Lubrizol Corporation announces its Engineered Polymers business will unveil its contemporary new branding elements at NPE 2018. The new brand statement, "Advancing Materials. Elevating Performance", is complemented by bold imagery, powerful color and visual cues to connect Lubrizol's specialty technology with the benefits it brings in end-use applications.
Julie Shlepr, business development director for Engineered Polymers, notes that, "Advancing Materials, Elevating Performance is both the mission and passion for Lubrizol Engineered Polymers." Shlepr continues, "Our new brand statement represents, at the most fundamental level, our purpose. It's about being inspired by better, and solving problems with customer success at the core. As material science experts, we work collaboratively with customers to build market insights and redefine problems and how they are solved - from the molecular level right through formulation, applications development and performance testing."
Shlepr continues, "As the inventor of thermoplastic polyurethane (TPU), our Estane® polymers set the mark for performance and quality. Our polymers bridge the gap between flexible rubber and rigid plastics, with a wide variety of physical and functional property combinations. Through decades of innovation and strong dedication to the markets we serve, we have developed one of the deepest, most specialized portfolios available."
Lubrizol Engineered Polymers' innovative solutions are selected for the outstanding physical and aesthetic properties they provide in many industrial, sports, recreational and consumer goods applications. Focus markets include Surface Protection, Transportation, Consumer Electronics, Consumer Specialties, Industrial Specialties, Performance Footwear and Performance Apparel.
The new branding elements were also featured recently at Chinaplas in Shanghai. Lubrizol works with customers across the globe to make products safer and stronger for better end-use performance, often while simultaneously improving aesthetics and sustainability outcomes. Customers are supported through local sales and technical support, with R&D and manufacturing centers of excellence in each region, and a well-networked global supply chain, so customers have a convenient, single source of reliable solutions across the world.
About The Lubrizol Corporation
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2017 were $6.3 billion. For more information, visit Lubrizol.com.
*Bio-based content as certified in accordance with ASTM D-6866.
All marks are owned by The Lubrizol Corporation.
Lubrizol unveils contemporary new branding elements for its Engineered Polymers business at NPE 2018.
Visitors can learn more about Lubrizol Engineered Polymers at the NPE Plastics Show, Booth S12115 in the South Hall of Orange County Convention Center, May 7-11, 2018 in Orlando, FL.