CLEVELAND, December 10, 2018 – The Lubrizol
Corporation announces that
its Engineered Polymers business has created a strategic alliance with Vidalia
Denim, a division of Vidalia Mills Co., to incorporate its revolutionary
X4zol™-J elastomeric fiber in the production of Vidalia's stretch denim fabrics,
maximizing the performance and eco-friendly benefits sought by leading brands
and conscientious consumers alike.
Lubrizol's X4zol-J thermoplastic polyurethane (TPU) fiber is created using a
proprietary solvent-free reactive extrusion process that is more sustainable
and produces a finer and stronger elastomeric fiber than traditional stretch
fibers such as spandex. This results in unique 360-degree smooth stretch and
breathability for superior apparel comfort and fit.
Rob Richardson, global business director for
Performance Apparel solutions at Lubrizol, underscores the benefits of the
relationship with Vidalia, stating, "We at Lubrizol are truly excited about
teaming up with Vidalia to incorporate our X4zol-J technology into their denim fabrics. While X4zol-J has
already been adopted by many strategic global denim brands, we see this as an
essential next step in helping advance the apparel industry's sustainability
Richardson continues, "Our collaboration with
Vidalia will enable brands to work locally in North America to deliver high
performance denim fabrics that consumers will love, with even greater
sustainability benefits. This alone takes miles and months out of the supply
chain. Plus, the powerful combination of X4zol-J's favorable material and
recyclability profile, along with Vidalia's sustainable manufacturing processes,
will help brands achieve lower scores using Higg Index tools available through
the Sustainable Apparel Coalition."
Dan Feibus, CEO of Vidalia Mills Co. agrees, adding,
"The production of stretch fabrics holds such an important place in the denim
industry today. Vidalia's decision to work with Lubrizol as a preferred
supplier of stretch fibers furthers our mission to build the most efficient and
environmentally friendly denim mill in North America.
Feibus elaborates, "Lubrizol provides us with
an innovative state-of-the-art solution for a sustainably-produced,
high-performance stretch fiber, and represents a key element in the evolution
of great denim products. Lubrizol is a global leader whose commitment to
constant innovation and sustainable manufacturing are a perfect fit for
Vidalia, and we are extremely excited to be working with Lubrizol on this
Vidalia Denim will also use e3 sustainable
cotton exclusively in its operations, the first such operation in the world.
Its cotton will be sourced from across the US farm belt from farmers enrolled
in the e3 sustainable cotton program. Vidalia will offer its customers complete
transparency of leading grower sustainability practices.
denim brand, Wrangler, is currently in discussion with Vidalia Denim about the
development of fabrics for their 2019 product collection. Roian Atwood, director
of sustainability for Wrangler, notes, "This mill is pushing the standards
for sustainable denim fabric in North America. At Wrangler, we are excited
about the opportunity to work with Dan and his team and the e3 cotton growers
committed to sustainable agriculture practices to produce good-looking denim
that utilizes innovative manufacturing methods."
learn more about Lubrizol's innovative elastomeric fiber, X4zol-J, visit www.x4jfiber.com
or email x4j@Lubrizol.com.
Lubrizol Engineered Polymers
Lubrizol Engineered Polymers offers one of the
broadest portfolios of engineered polymers available today including resins
that are bio-based*, recyclable**, light stable, flame
retardant, adhesive, chemically resistant, optically clear and fast cycling.
Our technology crosses many industries and applications, including surface
protection, power and fluid systems, sports and recreation, wearable devices,
electronics and automotive. For more information, visit www.lubrizol.com/engineeredpolymers
or contact firstname.lastname@example.org.
The Lubrizol Corporation
Corporation, a Berkshire Hathaway company, is a market-driven global company
that combines complex, specialty chemicals to optimize the quality, performance
and value of customers' products while reducing their environmental
impact. It is a leader at combining market insights with chemistry and
application capabilities to deliver valuable solutions to customers in the
global transportation, industrial and consumer markets. Lubrizol improves lives
by acting as an essential partner in our customers' success, delivering
efficiency, reliability or wellness to their end users. Technologies
include lubricant additives for engine oils, driveline and other
transportation-related fluids, industrial lubricants, as well as additives for
gasoline and diesel fuel. In addition, Lubrizol makes ingredients and
additives for home care, personal care and skin care products and specialty
materials encompassing polymer and coatings technologies, along with
polymer-based pharmaceutical and medical device solutions.
With headquarters in
Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17
countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues
for 2017 were $6.3 billion. For more information, visit Lubrizol.com.
*Bio-based content as certified in accordance
with ASTM D-6866.
**Recyclability is based on access to a readily
available standard recycling program that supports such materials. Products may
not be available in all areas.
Vidalia Denim Mills
Housed at a 900,000 square foot facility in
Vidalia, LA, the heart of the cotton-producing region of the Mississippi Delta, Vidalia Denim is designed to
set the standard for sustainability, quality, and product range flexibility in North America. Following
an immediate ramp up in its operations during the remainder of 2018, Vidalia Denim Mills will
begin full commercial operations during the first quarter of 2019. Vidalia Denim will use e3 sustainable cotton
exclusively in its operations, the first such operation in the world. Further,
Vidalia Denim will source its cotton from across the US farm belt from various
farmers enrolled in the e3 sustainable cotton program. Additionally, utilizing
next generation indigo dye technology, Vidalia Denim boasts an ability to
use less water and manage its power usage more efficiently than any other denim mill in North
America. Vidalia Denim plans to employ more than 300 full time workers at the
facility. For more information, visit www.vidaliadenim.com
All marks, except Vidalia Mills
and e3, are owned by The Lubrizol Corporation.
+1 216 447-7382