Press Release

Printer Friendly Version View printer-friendly version
<< Back
Lubrizol Launches New Lubricant Market Advocacy Website

News Release

Lubrizol Launches New Lubricant Market Advocacy Website

CLEVELAND, November 30, 2016 - The Lubrizol Corporation announces that its Lubrizol Additives business segment has launched a new, all-encompassing industry insight website, This website serves as a convenient single source for content that covers the entire lubricant market and reinforces Lubrizol's role as a market leader in the industry.

The new site incorporates all the information and insights customers have come to rely on from Lubrizol's previous industry insight websites,,, GF-­,, and Content on the site is arranged in a format that aligns with the following specific business focus areas and the correlating opportunities in the marketplace:

  • Passenger (including passenger car and motorcycle)
  • Commercial (including on-road and off-road vehicles)

Key features of include:

  • announcements on the latest engine oil specifications;
  • information on advancements in passenger vehicle technology;
  • reports on new trends in automotive gear manufacturing;
  • intelligence on driveline and engine oil lubricants and fuels; and
  • insight into innovative solutions for off-highway vehicles.

"Lubrizol Additives has always taken great pride in being a market leader and an advocate for the use of higher performing lubricants," said Mike McCabe, director, Lubrizol Additives global marketing. "We are confident that this new industry insight website will provide valuable content for our customers and continue to drive the industry forward in a positive direction."

About is a comprehensive source for trusted expertise on market trends, industry insights and the lubrication challenges of today's advanced hardware.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit

Media Contact
Amy Tanner
Web Site: