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Lubrizol Home Care Products Added to Safer Choice Program

Lubrizol Home Care Products Added to Safer Choice Program

CLEVELAND, JUNE 23, 2016- The Lubrizol Corporation is pleased to announce that Noverite(TM) AD 810N, Noverite(TM) AD 810G and Noverite(TM) LD 920N polymers have been favorably reviewed by the U.S. Environmental Protection Agency (EPA) as meeting the program standards for ingredients under the Safer Choice program.  The three polymers have been added to the Safer Chemical Ingredients list, designed to help manufacturers find safer chemical alternatives.

"Developing cleaning products to meet sustainability targets and providing customers with more choices is key to building market growth, states John Hanson, sustainability manager for Lubrizol's Personal and Home Care segment.  Noverite AD 810 and LD 920 polymers are designed for that challenge and enable formulators to meet certification requirements as well as consumer performance requirements."

Noverite AD 810G and AD 810N polymers are novel acrylic terpolymers that deliver spot-free and film-free benefits in phosphate-free automatic dishwasher formulations The polymer structure enables efficient sequestration of hard water ions, prevents carbonate crystal growth and formation of adhering scale and provides efficient particulate soil suspension.  Formulators can replace multiple additives by using this one multifunctional ingredient. Two product forms, solid granular and liquid solution, are available to enable formulation of liquid, powder and tablet automatic dishwasher detergent products.

Noverite LD 920N polymer is a unique acrylic copolymer that provides multifunctional performance benefits in laundry detergent products.  In addition to aiding detergent performance, Noverite LD 920N can improve efficiency during detergent processing, which can result in significant reductions in water and energy consumption. Noverite LD 920N polymer can be used in a variety of detergents such as detergent powders and unit dose laundry detergent tablets as well as in products that are designed to remove hard water scale in washing machines.

The Noverite AD 810G, Noverite AD 810N and Noverite LD 920 polymers are also listed on CleanGredients®, an online database of suppliers' ingredient level products that comply with the Safer Choice program. 

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Warwick Chemicals, a leader in stain removal technology, strategically expands our home care product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit

Noverite is a trademark of The Lubrizol Corporation
CleanGredients is a registered trademark of the GreenBlue Institute.

Media Contact
Lee Roberts