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Lubrizol Gets Up Close & Personal at Annual NYSCC Show

Lubrizol Gets Up Close & Personal at Annual NYSCC Show

CLEVELAND, May 10, 2016 - The Lubrizol Corporation will introduce several new personal care solutions at this year's NYSCC show, May 10 - 11 in Edison, New Jersey.  Attendees visiting Lubrizol Booth #1323 will get an up close and personal look at some of the latest concepts in skin care, color cosmetics, cleansing and hair care designed to Accentuate Your Selfie.

Skin Care and Color Cosmetics:  Lubrizol will introduce new product textures and formats that help to keep the skin feeling soft and looking healthy as well as concepts for sun care and daily wear.  The company will also highlight its new solutions for color cosmetics that help to meet consumer needs with the desired aesthetics, long wear and sensory to produce next generation color cosmetic products for the face, eye and lip areas.

Lubrizol will also launch its new multi-beneficial platform technology, AvalureTM Flex-6 Polymer for application in a range of products from skin care to daily wear to color cosmetics.  Avalure Flex-6 Polymer is unique in that it functions as a film-former with pleasant sensorial attributes for long wear/long lasting benefits, a rheology modifier for desired product aesthetics and application, and emulsion stabilizer for overall product stability and an effective pigment dispersant for greater formulation flexibility.
Cleansing:  Lubrizol will showcase new prototypes for facial, body and hand cleansing that deliver a unique cleansing experience which includes effective performance with enhanced mildness, rich lather and a pleasant desirable sensorial experience for a soft, smooth skin feel.  Lubrizol will also introduce a brand new platform technology, Carbopol® SMART polymers and demonstrate how they contribute to the development of these advanced cleansing products.

Hair Care:  Lubrizol will showcase new solutions for cleansing, protection and styling.  The company will introduce both thermal and color protection concepts to help maintain the hair color over multiple washings as well as protect the hair from thermal damage while providing care benefits of conditioning.  Additionally Lubrizol will showcase its solutions for a range of new trends in styling, from the beach look to the wet look and formal styling with frizz protection. 

Lubrizol will highlight the following two technology platforms in the Torch of Technology for NYSCC:

  • Carbopol® SMART polymers provide the formulator with the flexibility to develop differentiated cleansing products over a range of cleansing chassis by delivering the desired rheology and aesthetics.  This new technology offers the added benefit of ease of processing and does not require neutralization of the product.
  • AvalureTM Flex-6 Polymer is a multi-beneficial product for application in a range of Personal Care products, from skin care and color cosmetics to sun care and daily wear.   

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit

Media Contact
Lee Roberts