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Lubrizol to Participate at IDEA Show 2016


CLEVELAND, March 10, 2016 - The Lubrizol Corporation announces it will exhibit at the IDEA Show, which will be held May 3-5 at the Boston Convention & Exposition Center in Boston, MA.

Lubrizol will exhibit in booth #138, showcasing new technologies for paper and nonwoven applications that will assist in enabling customers to integrate new performance benefits into their products to meet the latest regulations and market needs.

"The IDEA Show is an important event impacting the paper and nonwovens industry," notes Gary Anderle, global market segment manager, Lubrizol Performance Coatings. "The venue offers an outstanding opportunity for Lubrizol to raise awareness of some of our latest technologies. Our technical experts have been busy innovating based on market demand, and we look forward to discussing how our latest products and expertise can bring value to our customers' brands through differentiated performance."

IDEA Show visitors are invited to stop by the Lubrizol exhibit to explore our portfolio of performance coating solutions, including several recent innovations:

  • Formaldehyde-Free Technologies for Workplace and Customer Safety
  • Fire Protection Innovations For Home, Car, and Office
  • High Renewable Content Component Technology For Nonwovens and Paper
  • Aptalon(TM) Polyamide Technology for Outstanding Chemical and Thermal Resistance
  • PrintRite(TM) Ink Receptive Coatings for Wide Format Digital Printing


About Lubrizol Performance Coatings
At Lubrizol, we innovate coatings solutions that help our customers balance the aesthetics, durability, and functionality needs of their products for a wide array of surfaces and substrates. Our strength is in collaborating with customers to solve their toughest challenges-such as making coatings safer, enhancing production efficiency and reducing environmental impact-without compromising performance. To learn more, contact your Lubrizol representative or visit

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit

All marks are property of The Lubrizol Corporation.

Media Contact

Mike Heil