Press Release

Printer Friendly Version View printer-friendly version
<< Back
Lubrizol to Launch Estane® SMART TPU Series for Smart Wearable Devices Market

                                                                                                                                                                  
Shanghai, China, Jan 7, 2016 - The Lubrizol Corporation's Engineered Polymers business is launching a new series of thermoplastic polyurethane (TPU) products for smart wearable devices, Estane® SMART TPU. The Estane SMART TPU product portfolio is specifically designed to address the rapidly growing wearable device market, particularly for soft-touch bands in smartwatches and fitness tracker applications.
The Estane SMART TPU series includes both aromatic and aliphatic TPU grades with hardness levels ranging from 70A to 88A. Depending on OEM requirements, the product portfolio offers the wearable market a solution for soft materials having robust mechanical properties and good chemical and UV resistance. The series' improved moldability will allow our customers to increase their production efficiency and therefore their competitiveness.

The Estane SMART TPU series includes the following grades:

  • Estane SMART1085AB3
  • Estane SMART1075AT3
  • Estane SMART2080AC7
  • Estane SMART2088AC7
  • Estane SMART1170AB3 (experimental grade)
  • Estane SMART1170AT3 (experimental grade)

Junkers Wang, global market segment manager, Estane Engineered Polymers Industrial Consumer Electronics, notes, "The new product series will further strengthen our intimacy with electronics OEMs along with other ongoing elastomer-based projects that are already in production. Estane SMART TPU is off to an amazing start as some of the products have been adopted by premium OEMs for wristband applications. Lubrizol is committed to new product development for the growing wearable device market."

About Lubrizol Engineered Polymers
With more than 55 years of experience and a worldwide network that includes formulation design, manufacturing, R&D and cutting-edge technologies, Lubrizol offers one of the broadest portfolios of engineered polymers available today that includes resins that can be bio-based*, recyclable**, light stable, flame retardant, adhesive, breathable or chemically resistant, along with other features almost too numerous to mention. The scope of our influence crosses many industries, with applications that include the industrial, electronics, and sports and recreation industries. For more information about our Engineered Polymer solutions
http://www.lubrizol.com/Engineered-Polymers.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 9,000 employees worldwide.  Revenues for 2014 were $7 billion.  For more information, visit Lubrizol.com.

* Bio-based content as certified in accordance with ASTM D-6866
** Recyclability is based on access to a readily available standard recycling programme that supports such materials. Products may not be available in all areas.

Media Contact
Michael Priola
+1 216 447-5697
The Lubrizol Corporation

Web Site:
www.lubrizol.com  

###


HUG#1977527