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Lubrizol Personal Care at In-Cosmetics 2013 Carbopol® Ultrez 30 Polymer, Active Organics Joins at Booth F71/F81

PARIS, April 12, 2013 - At In-Cosmetics® Paris, 16-18 April, The Lubrizol Corporation will introduce its new Carbopol® Ultrez 30 polymer, a high performance skin care solution for a broad pH range. Botanical actives will also be promoted as Lubrizol shares stand F71/81 with Active Organics, Inc. The Lipotec team (stand M51) will join the team at the end of the day Wednesday 17 April at 17:00h for a champagne toast to customers.

The Lubrizol and Lipotec teams will present at two innovation seminars:

  • Solution for formulating high performance low pH skin care systems, 17 Apr 2013, 13:45 to 14:15 in Theatre 2.
  • Juvefoxo(TM); a guardian of genomic integrity, 17 Apr 2013, 12:45 to 13:15 in Theatre 1.

Attendees visiting Lubrizol stand F71/F81 will learn about exciting new products and solutions for Personal Care, including:

  • Our NEW rheology modifier, Carbopol Ultrez 30 Polymer providing superior rheology performance and  electrolyte tolerance in a broad pH range
  • Low pH solutions and botanical ingredients for complete advanced skin care with a focus on two low pH performance ingredients and major product lines from Active Organics(TM)
  • Our NEW "CreStyle" global styling trends presentation: Introducing five global macrothemes in hair styling and tailored regional solutions to help our customers to win in styling markets around the world
  • The "Beauty in the Digital Age" consumer trends presentation

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.  Revenues for 2012 were $6.1 billion.  For more information, visit Lubrizol.com.

Carbopol® is a registered trademark and Active Organics(TM), Formulate with Confidence(TM) and Juvefoxo(TM) are trademarks of The Lubrizol Corporation.

In-Cosmetics® is a registered trademark of Reed Exhibitions, Inc.

Media Contact    
Amy Dolzine
The Lubrizol Corporation
216-447-6117                                                                                     
Websites:  www.lubrizol.com/personalcare and www.lubrizol.com/homecare

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