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Lubrizol: NEW Carbopol® Ultrez 30 Polymer for Superior Performance and Electrolyte Tolerance in a Broad pH Range

News Release

CLEVELAND, April 1, 2013 - Lubrizol releases Carbopol® Ultrez 30 polymer. This newest rheology modifier in the family of Carbopol® polymers offers good electrolyte tolerance, high thickening performance in a broad pH range, and a rich, distinct sensory in challenging skin care formulations. Easy to use, it

is low dusting, and disperses quickly under gentle agitation.

Carbopol Ultrez 30 polymer is a crosslinked acrylic acid homopolymer that provides a solution for formulating skin care products with medium to high viscosities. It allows the formulator to achieve desired rheological and aesthetic properties in the presence of electrolytes or the acidic actives required for today's consumer products. Its improved electrolyte tolerance and broad pH compatibility makes it ideal for formulating products with botanical extracts or water-soluble salts, as well as acidic actives or ingredients such as alpha hydroxy acids, salicylic acid or organic acid preservatives at a pH range as low as 4.0 - 4.5.

Key Benefits of Carbopol Ultrez 30 Polymer:

  • Meets today's formulating trends by offering excellent rheology and suspension in challenging skin care systems containing either acidic or electrolytic ingredients.
  • Thickens over a broad pH range (pH 4.0-12.0), enabling potential applications with ingredients active at low or high pH
  • Electrolyte tolerant at higher polymer levels, allowing for the creation of formulations with pleasant aesthetics in systems containing electrolytes.
  • Thickens efficiently at low levels (0.1-0.2 wt%) in electrolyte-free systems, making it a good candidate for formulating simple chassis
  • Offers a pleasant sensorial experience with its rich, creamy sensory and high clarity in gels, encouraging repeat use and leading to increased consumer brand loyalty
  • Easy to use, enabling efficient handling and manufacturing

To learn more about Carbopol Ultrez 30 polymer, visit www.lubrizol.com/ultrez30.

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.  Revenues for 2012 were $6.1 billion.  For more information, visit Lubrizol.com.

Media Contact    
Amy Dolzine
The Lubrizol Corporation
216-447-6117                                                                                     
Websites:  www.lubrizol.com/personalcare and www.lubrizol.com/homecare

All marks are owned by The Lubrizol Corporation.

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