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Lubrizol : Personal and Home Care at PCHi China 2013 Home Care to Be Featured for the First Time

News Release

Lubrizol Personal and Home Care at PCHi China 2013
Home Care to Be Featured for the First Time
 in China Exhibition

GUANGZHOU, CHINA, March 13, 2013 - For the first time this year, Lubrizol will feature its Home Care product line in the Personal Care & Homecare Ingredients China Exhibition (PCHi) at the Guangzhou Poly World Trade Center, March 13-15, 2013. To mark this significant step toward expanding the footprint of the Lubrizol Personal and Home Care business in Asia, Dr. Sanjay Kalhan, global business director, Home Care, will deliver a presentation in the New Technologies Seminar on Enhanced Cleaning Technology for Hard Surface Care.

 

"Over the years, our Personal Care business has grown, and our customers recognize Lubrizol as a company that can help them formulate with confidence," says Arul Mathew, business director, personal and home care for Asia Pacific. "In reinforcing our presence with an enhanced emphasis on Home Care, we are extremely excited to showcase our strong technological expertise that will greatly serve our customers whose product offerings span both the Personal and Home Care businesses."

The company has been invited to present a paper on skin cleansing trends at the exhibition's Marketing Forum and will receive two prestigious industry awards:

·         Winner of "Sensory Enhancing" Category with Sensomer(TM) Polymers - 2013 China Personal Care & Cosmetics Innovation Awards
·         Winner of "Best Technical Service" Award - Cosmetic & Personal Care Magazine, China

Visitors to PCHi may find out more about Lubrizol's latest innovations and product offerings at booth B18 and at any of our presentations at the exhibition:

·         Enhanced Cleaning Technology for Hard Surface Care Dr. Sanjay Kalhan, global business director, Home Care, 1000-1100hrs, Hall 4, New Technologies Seminar
·         Skin Cleansing Trends and Formulation Technologies 2012 Cynthia Qi, senior technical service and application development engineer, 1100-1125hrs, Conference Room B, Marketing Trends Forum
·         Using Cationic Polymer Combinations to Achieve Optimal Conditioning Performance Siron Xia, senior technical service  and application development engineer, 1550-1650hrs, Hall 4, New Technologies Seminar

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.  Revenues for 2012 were $6.1 billion.  For more information, visit Lubrizol.com.

Sensomer(TM) and Formulate with Confidence(TM) are trademarks of The Lubrizol Corporation.

Media Contact    
Amy Dolzine
The Lubrizol Corporation
216-447-6117                                                                                     
Websites:  www.lubrizol.com/personalcare and www.lubrizol.com/homecare

The Lubrizol Corporation

29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298


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