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Lubrizol Set to Exhibit at the European Coatings Show

CLEVELAND, February 6, 2013 – The Lubrizol Corporation today announces it will present an array of advanced performance products for coatings at the 2013 European Coatings Show March 19-21, at the Exhibition Centre in Nuremburg, Germany. Lubrizol will display its products in Hall 1, Stand 554.

The European Coatings Show is viewed as a key event in the worldwide coatings industry. Attendees regard the show as an opportunity to meet the industry’s innovation leaders and to review the latest technological developments in a broad range of coating categories. The show, held every two years, drew 25,955 visitors from 108 countries in 2011.

“This is an exceptional opportunity for Lubrizol,” said Dr. Peter Bloyce, global business manager, Lubrizol Performance Coatings. “The European Coatings Show is very important for us. It’s an incredible stage—a ‘must’ for keeping up with what is happening in the industry—and it’s exciting for us to be part of this global gathering. We’re proud of the products and technical papers we will be presenting. As a major supplier to the industry, we understand the daunting challenges our customers face every day, and we are pleased to provide them with effective and efficient solutions.”

Lubrizol will highlight new solutions for wood, OEM industrial, masonry and graphic arts applications with its Permax™, Carboset® and Solsperse™ brands. Permax emulsions provide APEO-free corrosion-resistant solutions for metal and automotive applications. Carboset acrylic emulsions offer a variety of performance attributes for wood, metal and cementitious substrates. Solsperse hyperdispersants achieve improved color development and pigment stabilization. These products offer manufacturers long-term performance, durability and aesthetic appeal— all while helping to meet today’s stringent environmental requirements

In addition Lubrizol Performance Coatings will feature Liquilube™ wax emulsions, an extremely diverse selection of polymers in aqueous emulsions for the water-based inks and graphic arts coatings markets; Turboset™ urethane dispersions for superior-looking wood floor finishes that are durable and easy to apply, and Lubrizol® additives for use in a variety of treatment processes for coatings, inks and metals.

Lubrizol representatives will be available at the Lubrizol booth to provide details about the company’s brands and product lines.

For more information, please call 800.380.5397, go to or connect with us on Twitter, @lz_coatings.

Carboset® and Lubrizol® are registered trademarks and Liquilube™, Permax™, Solsperse™ and Turboset™ are trademarks of The Lubrizol Corporation.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol’s industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers’ products, while reducing their environmental impact.

With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2011 were $6.1 billion. For more information, visit

Media Contact
Calvinia Fields
Lubrizol Advanced Materials, Inc.