Press Release

 View printer-friendly version
<< Back
Lubrizol Announces New Pemulen(TM) EZ-4U Polymeric Emulsifier: A Time-Saving Solution for Formulating Mild and Smooth Emulsions

News Release

Lubrizol Announces New Pemulen(TM) EZ-4U Polymeric Emulsifier: A Time-Saving Solution for Formulating Mild and Smooth Emulsions

CLEVELAND, April 3, 2017 - The Lubrizol Corporation's Skin Essentials division announces the release of its new Pemulen(TM) EZ-4U polymeric emulsifier, a new generation of acrylate-based polymeric emulsifier designed to provide a simpler processing solution with greater formulation flexibility, as well as mildness and pleasant light sensory, to better serve the market needs.

Pemulen(TM) EZ-4U non-ethoxylated polymeric emulsifier offers fast dispersion that reduces manufacturing complexity and frustration. It merges excellent emulsion stability with broad oil compatibility, desirable viscosity and smooth texture into a single polymer for robust performance you can count on to meet all your formulation needs.

Pemulen(TM) EZ-4U polymeric emulsifier key benefits:

  • Easier to use and faster to disperse relative to existing polymeric emulsifiers, thus reducing manufacturing complexity
  • Thicken and stabilize oil-in-water emulsions at low use level
  • Compatibility with a broad range of oils
  • No hydrophilic-lipophilic balance calculation required
  • Allows for cold or hot processing
  • Greater formulation flexibility through minimized structuring over a wide pH range (4-9) leading to a smooth, appealing texture 
  • Refreshing light sensory with quick-break effect
  • Wide variety of textures from a shiny, smooth cream to thin, sprayable lotion
  • PEG-free and preservative-free; Mild emulsion stabilizer suitable for sensitive skin applications

To learn more about Pemulen(TM) EZ-4U polymeric emulsifier, visit

- more -

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers' success, delivering efficiency, reliability or wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,300 employees worldwide. Revenues for 2016 were $6.5 billion. For more information, visit

Media Contact
Lee Roberts
216 447-6117